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Google Debunks Link Sabotage Theories | WebProNews

Poor quality rather than bad links causes site ranking woes, they claim The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk. One webmaster who believes he has suffered at the hands of such “Googlebowling” tactics isn’t convinced that Google looks closely enough at potential abuse coming from specially crafted inbound links. At Search Engine Roundtable, the assertion exists that a little sneakiness by a webmaster will be the only item needed to build and target a rival, and drop it from Google’s rankings. A post at Google Groups detailed how the targeted webmaster would experience such a sudden loss:

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Top SEO Ranking for the Top Search Engines
Ranking your website highly on one of the top search engines such as (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on any search engine all. Different engines, different algorithms, different sets of rules - and yet there are websites out there that have first page rankings across them all - how do they do it?While all of the major search engines use different algorithms the end goal of all three is the same: to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for an SEO to rank a website highly across all the major engines. While there are a variety of factors at play and an even wider variation in the weight each of these factors are given - the possible variations that can produce relevant results are limited.For example, if inbound links are given 0% weight then insignificant sites will ranki highly for high-competition phrases. Many reputable companies such as Microsoft could lose rankings for their own names so links must and will always hold value. On the other hand, if links were to hold 100% weight then sp@mming the search engines would be a simple matter and so there are a limited number of possible variables in between these extremes that this factor can have, no matter which engine we are optimizing for.

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