“What don’t kill you can acutally makes you stronger”, is a good logic for webmasters when dealing with Google penalties. When Google penalize a site this can serve as a wakeup call for webmasters to take action on a site. These changes could actually end up improving your site.
To SEO or To PPC?
The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.
Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.
Top SEO Ranking for the Top Search Engines
Ranking your website highly on one of the top search engines such as (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on any search engine all. Different engines, different algorithms, different sets of rules - and yet there are websites out there that have first page rankings across them all - how do they do it?While all of the major search engines use different algorithms the end goal of all three is the same: to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for an SEO to rank a website highly across all the major engines. While there are a variety of factors at play and an even wider variation in the weight each of these factors are given - the possible variations that can produce relevant results are limited.For example, if inbound links are given 0% weight then insignificant sites will ranki highly for high-competition phrases. Many reputable companies such as Microsoft could lose rankings for their own names so links must and will always hold value. On the other hand, if links were to hold 100% weight then sp@mming the search engines would be a simple matter and so there are a limited number of possible variables in between these extremes that this factor can have, no matter which engine we are optimizing for.
Keyword Density
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
That Keyword Mess Pt. 1
You finally got you website uploaded and working, now what do you do. First of all people are not going to magically appear at your site. If you are like me you might have found this out the hard way. That old saying “If you build it they will come”, is not true when dealing in the internet marketing business. You must build it then you must work it (optimize) then not only will they come but they will come back.
